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Javier Serra

Founding partner / Thought

What is your background?
In 1984, I was working in a company called MYC. It was a leading company in furniture design. I worked with them for three years in Madrid. Afterwards, I decided to set up my own company and that is how en linea barcelona came to life in 1987.

What is your role within the company?
General director overseeing the management of objectives. I organize the search for new opportunities and I am in charge of press relations.

Which is your favourite furniture?
The Raffles sofa by Vico Magistretti, for its aesthetic, elegance and comfort.
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Pepe Gallart

Partner / Passion

What is your background?
I grew up in a furniture store. I went on to study design and then worked in a leading interior design studio in Barcelona. In one of the many meetings and get-togethers, I was introduced to Javier Serra. He told me that he needed somebody to set up the design department and that’s how it all began, back in 1988.

What is your role within the company?
I am the Director of Interior Design Project Sales, as well as overseeing the store’s spaces and the purchasing team.

Which is your favourite furniture?
The Sccacomatto chaise longue by Roberto Pamio.



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Carolina Álvarez

Interior Designer / Inspiration

What is your background?
I am from Barcelona, born and bred. I have known Javier Serra since I went to kindergarten. I am married to Pepe Gallart, the second in command at the company. We met each other in another interior design studio and we still continue working together. My great companion.

What is your role within the company?
I am in charge of the kitchen and bathroom sections and I am also involved in project execution.

Which is your favourite furniture?
I am a passionate enthusiast of Nordic furniture and its subtlety, high degree of functionality and its light tones, which give breadth and light to homes, life and the spirit.

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Montse Egusquiza

Interior Designer / Direction

What is your background?
I have always been interested in the world of design and interior design. After various experiences both in studies and in stores, I arrived at en linea barcelona.

What is your role within the company?
I deal with the public, providing a response to the functional and aesthetic need of their projects. It is extremely satisfying to achieve a final result that meets the expectations of the customer, with whom you have shared the experience of creating a new place to live or work.

Which is your favourite furniture?
I like the decorative elements and the furniture ranges with minimalistic lines that are simple and highly versatile.

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José Mª Esteve

Accountant / Management

What is your background?
In 2004, a consultant colleague of mine mentioned en linea barcelona. I came to talk to them and joined the team the same year, a decade ago.

What is your role within the company?
Administration, accounting and overall invoicing. The everyday accounting operations are the part of my job that I find most interesting.

Which is your favourite furniture?
The piece of furniture that I like most is the Bruce sofa by Zanotta, because it is comfortable, spacious and it easily adapts to the needs of a space.



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Mercedes Nieto Ocaña

Interiorista / Composición

What is your background?
Soy interiorista y antes de eso estudié Delineación de Edificios y Obras. Después de acabar los estudios empecé a trabajar en una empresa y estuve allí 13 años como responsable de Proyectos. Tras esta etapa pasé un tiempo trabajando como interiorista Freelance.

What is your role within the company?
Mi cometido en "en linea barcelona" es principalmente la dirección de obra y gestión de proyecto, dando apoyo al departamento de diseño.

Which is your favourite furniture?
El primero que me viene a la cabeza es la Lounge Chair de Eames. Es una pieza que funciona siempre en cualquier espacio. No necesita nada más alrededor.
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Pau Boix

Interior Designer / Harmony

What is your background?
I have always been passionate about architecture and interior design, so I went on to study interior design at the Elisava design college. When I finished, I started working at en linea barcelona straightaway.

What is your role within the company?
I draw up plans and orders. I make sure that the display is in perfect condition every day and I deal with customers and interior designers. What I like most about my job is carrying out an project for a customer, being able to bring their idea to life and make it a reality.

Which is your favourite furniture?
The Barcelona chair. I love it because of its simplicity, elegance, versatility and perfect proportion.


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Natalia Serrano

Interior Designer / Drawing

What is your background?
I studied interior design at the Bau Design College and, after a work experience placement in a studio, I had the chance to join en linea barcelona.

What is your role within the company?
I am the person in charge of online communication and the blog. I also render images and help with the management of interior design project sales.

Which is your favourite furniture?
The Butterfly chair. I find it beautiful and informal but full of personality. It wraps around you when you sit down and your body takes just the position it should.




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Juan José González

Fitter / Assembly

What is your background?
I worked for two years in special machinery transport. Afterwards, I worked for a while in catering. That’s where I met Javier and Pepe and, 25 years ago, I joined their team.

What is your role within the company?
My primary duties are assembling the furniture and taking care of store maintenance. In addition, I also love the world of decoration, being there when the piece is assembled and seeing the customer’s reaction.

Which is your favourite furniture?
I have always been fascinated by Flexform’s Le Canapé sofa by the designer Antonio Citterio. His lines are incredible and it is incredibly comfortable.
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Ancizar Orozco

Deliveryman / Connection

What is your background?
I come from Colombia and I arrived here 7 years ago, with a recommendation from a friend.

What is your role within the company?
My job is to drive and manage the delivery service. I am also in charge of picking up all the excess materials and packaging, as well as taking care of the plants in the store, changing light bulbs, etc.

Which is your favourite furniture?
My favourite piece of furniture is the Kilt sofa by Zanotta because of its stability, and structure, and because you are comfortable without sinking down.
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Julia de la Peña

Assistant / Care

What is your background?
I arrived in Barcelona 15 years ago and worked in several cleaning firms. I met Carolina through a friend and became a part of the team 8 years ago.

What is your role within the company?
My job is to clean the store. I am in charge of cleaning both the display area and the rest of the premises. The kitchen department is my favourite section and where I enjoy myself most of all.

Which is your favourite furniture?
The Groundpiece sofa by Flexform is my favourite piece of furniture because it is very modern and I love its beautiful colour (light beige).