Alias

The Italian brand that transcends time

Since its beginnings in 1979, Alias ​​has proven to be one of the most consolidated and prestigious firms in the field of Italian design. Based on the primary values ​​of technological lightness, flexibility and innovation, this brand has stood out in the creation of contemporary and timeless products, capable of transcending trends and eras.

From the MOMA museum in New York to global furniture: the iconic creations of Alias

The Alias ​​story began with the Spaguetti chair, designed by Giandomenico Belloti. This piece, which today is in the prestigious MOMA museum in New York, marked the beginning of a series of innovations in the world of design. Alias’s second design, also included in the museum, is the Seconda chair, the work of renowned architect Mario Botta. Designed in 1982, the Seconda chair recreates the archetypal forms of architectural geometry, being a faithful reflection of the minimalist style and great expressive force that characterizes the firm.

Alias’ philosophy is based on prioritizing technical qualities over aesthetic ones, allowing them to create products that remain relevant and functional over time. This vision has led the brand to offer solutions to the diverse requirements of residential, office and outdoor furniture, adapting to the changing needs of its customers.

With its impeccable reputation and a long history in the world of design, Alias ​​has established itself as a benchmark in the industry. Its products, which have been praised for both their quality and beauty, are a testament to the brand’s ability to combine technological lightness, flexibility and innovation in each of its creations. In a world where trends come and go, Alias ​​remains an example of how timeless design can leave an indelible mark on history.