&Tradition: Innovation and tradition in Scandinavian design

tradition is a Danish design firm specializing in furniture and lighting, founded in 2010. The company aims to blend the Nordic tradition of classic Scandinavian design masters with the innovation of contemporary designers, offering a unique and consumer-focused vision. tradition’s philosophy centers on creating designs meant to last and respecting the natural materials that provide the raw resources. In the brand’s own words: ‘Tradition meets art. Function meets form. Material meets potential. Timeless and durable design by tradition The Nordic design heritage inherent in tradition is evident in all of its creations. Since its inception, the company has strived to connect these values with contemporary design, redefining and reinventing materials, techniques, and forms. This blend of traditional and modern elements allows tradition to offer products that are not only aesthetically pleasing but also functional and environmentally friendly. The durability and timelessness of the brand’s designs ensure that their pieces are a long-term investment for consumers. Often minimalistic and elegant, their products can adapt to various styles and spaces without going out of fashion. This enduring design philosophy translates into a reduced environmental impact, as it decreases the need for frequent furniture purchases and disposals. One of tradition’s core pillars is its commitment to the environment and sustainability. The brand understands the importance of protecting natural resources and works to minimize its ecological footprint. To this end, it uses recyclable materials and promotes sustainable production practices, ensuring that its products are environmentally respectful and have minimal impact on nature.